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Update


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Update


On Wednesday, July 15th, Southern Miss Athletics officially launched the new Golden Eagle logo. 

 

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A New Era Begins


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A New Era Begins


Southern Miss Athletics introduces the new Golden Eagle logo! The Golden Eagle has landed! SMTTT!

CLICK THE IMAGE ABOVE TO CHECK OUT THE NEWLY REDESIGNED SOUTHERN MISS.COM!

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The Results


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The Results


We asked our fans to view the website and provide feedback . Golden Eagle Nation answered the call! From Wednesday, November 12th until Friday, November 21st we had:


 
 
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"I actually like them both! I'd be happy with either one! SMTTT!"

"Traditional for sure! Class of 2003!"

I prefer the traditional eye and seeing it next to our current logo, I definitely feel that it portrays a stronger Southern Miss.

"I approve of either, I think it's great that you are asking for feedback."


Time for a new beginning and SMTTT - I like the Dynamic version

"While both logos look great, we prefer the traditional one - looks tougher - like it is in the opponents face."

 

"Dynamic eye logo all day! Looks fierce and more modern. SMTTT!"


I like the traditional eye better, but both logos are awesome! I like them better than the old logo! Great job on the website, also!!

"I vote for the Traditional Eye. It is more like the original eagle that represents Southern Miss."

"I prefer the 'Dynamic' Eagle. Great Job!"

Both of the proposed logos are terrific! I am impressed that you were able to keep the similarity of the previous logo while making it more of an ‘attack Eagle’ of the past...

"...Traditional Eye - This Eagle logo looks more like he ready for battle, ready to go. More a look of confident poise."

"...The traditional eye Eagle logo is by far the better option."

Both designs are unique as they keep the eagle head everyone loves. I prefer the traditional eye but would be fine with either one. I’m excited as the university moves forward with the new logo. #SMTTT

"I like the Dynamic Eye"

"The traditional eye looks cleaner to me.
I really like the design overall."

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The Logo


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The Logo


After careful consideration of our stakeholders' feedback and consultation with Licensing Resource Group (LRG), Rare Design and our outside licensing attorney, we have initiated the trademark registration for the "Traditional Eye" logo.

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Moving Forward


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Moving Forward


  • An application for trademark registration has been submitted to the United States Patent and Trademark Office (USPTO) for the “Traditional Eye” logo.
     

  • The entire trademark registration process is expected to take 6 months to a year.
     

  •  When the application is sufficiently through the trademark examination process, we will release the logo to our licensing partners to begin production of merchandise.
     

  • LRG has been in contact with all of our licensing partners about the logo change and will work with each of our vendors to ensure merchandise is available for purchase.


 
 
 
Since ancient times the Golden Eagle, with its strong, fierce-eyed gaze of independence and survival, has been regarded as a symbol of courage and power.